I have always been drawn to creating.

I started my first business at 12 years old, running a car wash and lawn service in my neighborhood. It was simple, but it taught me an early lesson that has stayed with me. When you create real value and follow through, people respond.
Around that same time, I picked up a camera.

What began as making Christmas films for my family turned into a deeper interest in storytelling and how it shapes connection. In 2005, I started creating digital content and documentaries, long before it became mainstream. I followed stories that mattered to me. That process taught me how to pay attention, how to communicate clearly, and how to earn trust through what you create.

I went on to study film at the Los Angeles Film School, where I developed a foundation in production, directing, and visual storytelling. Later, I earned my MBA from Louisiana State University, which shaped how I think about structure, decision-making, and long-term value creation.

In college, I applied those same principles to business. I built a sports brand that grew into distribution across more than 1,000 retail locations. That experience reinforced a belief I still carry today. Clear positioning, paired with disciplined execution, creates meaningful outcomes. 

Over the past 20 years, my work has focused at the intersection of media, sports, and business. I have produced more than 100 television commercials and worked as a producer on multiple documentaries, leading creative and collaborating with athletes, teams, and organizations at a high level. Much of that work has been centered on building platforms designed to grow and sustain over time.

Today, I work with athletes, founders, and executives to help them clarify their positioning, build their platform, and convert attention into opportunity. This includes preparing athletes for high-stakes environments such as the NFL Combine, with a focus on communication, media, financial literacy, and mental performance.

My work is guided by a clear set of values.
Fun. I believe energy and enjoyment are part of doing great work.
Authenticity. I believe people respond to what is real, not what is manufactured.
Generosity. I believe in creating value for others and sharing opportunities.
Excellence. I believe in a high standard of execution and consistency over time.
Honor. I believe how you operate when no one is watching is what defines you.
 
I believe the individuals and organizations that sustain success are the ones who combine clarity, discipline, and character.
 
Because your story is not just what you communicate.
It is what you consistently demonstrate.